Hardeep and Amit Gupta, who with an experience from the world of advertising and market research, started 'vis à vis' in 1997. In a bold step, they launched the first design management company focused on promoting design amongst Indian community. This company curated architecture and design events along with a managed portfolio of professionals and initiated organized retailing of design products created by Indian designers, gaining global and pan India acceptance.

Bringing that knowledge and connect, 10 years back, vis à vis moved into a nascent lighting industry, which today, has grown in leaps & bounds today.

Today, the group, vis à vis India Pvt ltd, is a dedicated team of 50+ professionals from varied backgrounds of design, engineering, project management and sales. It boasts of an impressive portfolio of international brand associations and joint venture partnerships with leading global lighting and outdoor furniture companies.