Location: Chandigarh, India
Project Work Status: Completed Projects
Area: 600 Sq. Ft
Client: Eicher Motors
As an extension to its expanding program Royal Enfield launched its new range of exciting Biking Gear and Accessories at the Elante Mall, Chandigarh.
Engaging deeper with the core concept of Pure Motorcycling the gear reflects the key attributes of the motorcycles simplicity and a strong character that emerges from an honest, no frills crafted attitude in their construction giving it a timeless appeal. Studio Lotus has been working on extending the new Retail identity to these stores.
The first RE Gear store for Royal Enfield, use a large central elevated metal platform as the key element that holds up a bike as a show stopper with a large table top display of merchandise/ accessories. Backdrop walls tell the story of the brand with artworks such as the exploded bike section and headlight chandelier interspersed with retail display.