The understanding of concepts such as "Retailing" and related "Creativity" in cultural and social contexts within the domain of Local / Global brand arenas are serious issues and challenges that Retail Environments face.
Elements related to Retail Environments such as Demography, Merchandising, Hyper volumes, E-tailing, Virtual Point of sales could perhaps be key generators triggering off the design process.
The Challenge of the "shelf-space" including larger psychological aspects should encourage proposals for research relating to the definition of creativity in the retail industry.
The Existing system being deployed is the Honeycomb lattice structure existing in Nature. The hexagonal cells are differentiated [varying sizes] and don the role of "display", "lighting", "signage's", "furniture", "retail interfaces" and "virtual counsellors" within the domain of Retail Environments.