MISSION
We will use sustainable technology and materials to focus on:
- Continuous and Meaningful Innovation
- Superior Quality Products
- Best in Class After-Sales Service
VALUES
- We hold the values of:
- Consumer Centricity
- Honesty and Integrity
- Commitment to Excellence
- Collaboration
- Individual Respect and Accountability
- Sustainability
QUALITY & INNOVATION
Preethi with world class research capabilities works with top notch design houses to deliver nothing but the best. All our products bear with them the assurance of quality and the hallmark of the brand. Some of the industry 'firsts' to push Preethi to the top include:
- 750W Motor
- Super Extractor
- Grind & Store Facility
- Flexi Lid
- Chip n' Salad Maker
- Turbovent Technology
- Secure Jar Lock
- 3 Point Lid Lock
- Master Chef Jar
- Removable Drip Tray in Gas Stoves
- South Indian Menu in ICT
MARKETING, SALES & DISTRIBUTION
Preethi's enduring relationship with dealers and distributors gives it an edge over others. This, in fact, is its biggest competitive advantage. It works very closely with its dealers and distributors, so much so that they are even involved in identifying need gaps, product development and feedback. The result: our dealers' volumes and values have grown exponentially over the years.
The efficiency of our sales and distribution network is closely and continuosly monitored. Our sales arm extends as far as the U.S, Sri Lanka, Middle East and expanding further. Right from package design to mass communication, our marketing efforts are aimed at making customers' lives easy. And we often start with putting ourselves in the shoes of the homemakers. How long does it take to fine grind pepper? How can the electric pressure cooker save cooking time? What change will the glass top gas stove bring to the kitchen? We ask many questions before arrriving at a concrete answer.
Over 93 Customer Care Centers | 103 Distributors | Over 14000 dealer establishments