Onida is a consumer durable brand and has won the trust of millions of consumers by offering high quality products. Being an Indian brand they understand the taste and preference of Indian consumers. This has resulted in the wide range of products over the years. This understanding of the customers is their strength to compete in the consumer durable market.

Who can forget the power full advertisement on TV and holdings from them, where they have shown the most powerful icon, the Onida Devil with the tagline “Neighbour's envy. Owner's pride”. They have a world class manufacturing facilities at Roorkee (Uttrakhand) and Wada (Maharashtra) with a capacity of over 3.4 million Televisions and 2.4 lakhs Washing Machines. They are known by their innovation, unconventional communication and customer centric approach. They one of the most trusted brands in India over the years.

    Their aim is to make Indians proud of the Made-In-India label by providing highly innovative products, which are better than the competition, which simplify their lives and provide an unmatched customer experience.
    To benefit society at large through innovation, quality, productivity, human development and growth, and to generate sustained surpluses, always striving for excellence, within the framework of law, and with pride in ethical values.
  • Different and Unique
  • Respect for Individual
  • Integrity
  • Customer Relationship
  • Achieving the Impossible
  • Passion for Perfection


You see a Lump of Clay We See endless possibilities.

Brand Positioning
TRENDY, UNCONVENTIONAL Brand for Young Nesters that offers products with Innovative Form & Functionality satisfying consumer needs in surprising ways.

Brand Values
The Brand Values that will define Onida are
  • Unconventionality
  • Creativity
  • Surprisingly Thoughtful
  • Wit
Brand Idea

You should ask from yourself why not instead why Onida. They are one of the reliable players in the market offering wide range of products of different specifications and colour. Some of its products are highly innovative that no other brand can compete with it. Understanding the mindset of what customer need and desire into the product has always been a matter of discussion. Understanding the need and requirement of customer and then converting those needs in the form of high quality televisions and washing machine is what company aims at. They strictly follow rules and regulations at the manufacturing unit in order to make quality products and deliver it within the deadline.

Manufacturing Facilities

They deliver best service to their customers. With a customer centric approach the manufacturing process are geared towards the best delivery. The competitive edge is not related to leaning or cost cutting but making optimal in all processes. Some of the manufacturing processes are Auto insertion, EPS, Injection Moulding and many more. Each and every product has to pass several stages of the quality check before coming into the market. You will find very low failure rates in the industry. Mirc Electronics Ltd. is committed towards E-Waste rules 2011. It tells that to dispose of E-Waste products after its life has expired or are in a non working condition. They give you an option to drop the waste at its factory located at Wada.