Drawing inspiration from the surrounding urban condition and keeping in mind the modularity of the product, the idea was conceptualized as an exhibition space held in a warehouse, where the products are displayed as art pieces. Imagined as a dark shell the double volume was painted black with a vibrant Yellow CONTAINER suspended from the ceiling, breaking the overall volume to create a "Space within a Space". The suspended Container adds to the industrial - warehouse concept as well as helps breaks the monotony of the set up. The yellow used is the brand colour creating the recall value.
AICA Award, IIID National Award, IIID Regional Award, A+D Cera Award