Location: Mumbai, Maharashtra, India
Bold, Beautiful and Big was the underlying concept for the high end marketing office of an iconic mixed use complex coming up in the heart of Mumbai City. The client's brief was to create an ambience that would reflect the very sophisticated, luxurious spaces that are being built there. The complex is designed on the concept of a diamond. The architectural translation of this inspiration is also translated into the interior design. The marketing office for the project is situated in the same premises & is poised to emulate the proposed ambience of the development. The design highlights are reflected in faceted skewed lines seen prominently on the walls, ceilings, back lit panels & other elements. The hand crafted thread mural forming the backdrop for the reception is a fusion inspired by the history of the site which was a mill prior to redevelopment & the new development concept. It is a combination of splay forms imitating the facets of a diamond & a colorful saree weave loom.The marketing office is designed to go beyond a traditional sales office & is conceptualized as an exhibition centre to showcase the project. The space is divided into a large exhibition space showing a large scale lit model of the project. Various interactive zones are created with the high tech state of the art solution solutions in the form of interactive touch surfaces, gesture surfaces & an experience centre.