A 20 year old Jubilee Hills International Club, created for the residents of an affluent neighbourhood needed an image makeover to comply with the emerging globalized design styles of upmarket Cyberabad where many of them are I.T entrepreneurs. The Brief called for unifying several disparate existing structures with a common design character, renovating them and upgrading the services. The areas for design intervention are the arrival plaza, reception foyer, lobby-lounge, and coffee shop.
Rather than creating rigid vertical and horizontal surfaces to separate these spaces, by using fluid tensile fabric structures on steel frames, the trees covered forecourt was visually drawn into the buildings as a vital part of the experience. Architecture, interiors and landscape were merged to achieve a seamless alfresco space that appears and feels like a tropical resort.
The relaxed informality of the design and the warm tones enhanced by mood lighting have resulted in greater usage of the new spaces for member interaction.