The design program included classification of products based on price, design and target market in order to present the complete range to the customer. Product design dictates the manner in which it has to be displayed and hence there would be 'Both and Shower Concepts'. 'World of Styles', Bath Composi-tions, Live functioning and a "Live Experience zone" for customers to get first hand feel of using the high end products. Design Approach: As one walks along the curved passages, surfaces unfold gradually revealing the products one after the other. Ceiling hung panels and reflective floor surfaces provide percep-fion of infinite space within this rather limited space. This effect is enhanced by the ploy of mirrors which aid in providing o visual collage. This project has won us the 'IIID-MK South Zone Award for best retail interior 2006' award.