The principle attempt for the design was to break away from the conventional format of following the slopes of the cinemas, in turn bringing about a new brand identity for INOX. Today cinema is not only a source of entertainment but it serves to bring together masses.
Today our cities boast a pool of individuals from different ethnicities & regions who, in fact, are products of decades and centuries of migration. They are cosmopolitan in true sense. Our design represents a canvas painted by the palette of these cosmopolitan foot-prints. The spectrum of Integral compositions of multicolor stripes which represent these different individuals ultimately coming together and forming a vibrant composition.
Design revolves around the concept of contemporary, vibrancy, playfulness, optical illusions as derived from the following illustration. The layering of colors juxtaposed within the main colours lends the skin a varied appearance, which is vivid and three dimension from close-up and appears homogeneous and flat from far.