Different types of architectural products are required while constructing any commercial or residential building. Every small or big thing is of significant importance when it comes to huge construction. It is obvious that no one will compromise with the quality and standard of the products that are being used in it. Apart from this, people usually search for a one stop shop where all their needs and requirements can be fulfilled. One of the major essential requirements that arise at the time of construction is of architectural hardware fittings and furniture fittings. You can say that these materials are the backbone of a building.
One of the leading manufacturers of all such hardware and furniture fitting material is Hafele. This is an internationally acclaimed company for furniture fittings, architectural hardware and electronic security systems which was founded in the year 1923 in Nagold. At present they are serving in more than 150 countries for so many years. Having an expertise of serving people for more than 90 years has made them acclaim such international fame. They believe in the philosophy of providing functionality to all the individuals in accordance with their requirement.
Hafele came in to India in the year 2001 and established a strong foot in this industry with their quality services, amazing performance and expertise. They have been able to attract a huge customer base in India also with their major warehouse as well as the head office available in Mumbai. Their unbreakable chain of network allows them to coordinate with each and every branch with ease and comfort. If we talk about the product range which they serve in India, it includes wide range of furniture fittings, architectural hardware, sliding solutions, kitchen fittings, luxury appliances, sanitary products, lighting products and many more.
Functionality for you:
By establishing a foot in India, Hafele has also been able to expand its business in the neighboring countries of India as well because of their growing demands in Nepal, Bhutan, Sri Lanka and Bangladesh. They persistently stick to their philosophy of providing functionality to the customers through their wide ranging services. Their products are made up of high quality materials which are durable and reliable. Hafele do not compromise with the quality of the products at any point of time. In fact, they continuously keep on experimenting to improvise and manage their products to bring out innovation.
They provide high
standard marketing services of their products along with proper and suitable
advice for any kind of architectural project whether big or small. They provide
instant and long lasting solutions to serve your purpose by understanding your
requirements in a better way.
We in marketing department at Hafele-India are involved with relationship marketing which focuses on the customers, business marketing or industrial marketing with special attention on an organization or institution and social marketing with emphasis on benefits to society. Since the Future is the Internet, we are setting our foot into internet marketing or more generally e-marketing, online marketing, search engine marketing, desktop advertising or affiliate marketing. At Hafele we want to attempt to perfect the segmentation strategy used in traditional marketing as well as target our audience more precisely. Communication plays a vital role in helping everyone around to be aware of our product and services, be it in the form of Website/Magazines/Electronic Media.
In line with communication, one of our core functions remains to create timely product catalogues/ memos/ brochures/ leaflets from across all product categories. We have a team of in-house designers, visualizers and content developers who play a crucial role in developing such product literature.