The project brief was to recreate a Formula-1 experience...down to its core! The concept was to recreate the on-screen environment into a real life deal.
Total built up area of 17000Sq.Ft of pure gaming fun. The props including a race car, its positioning, was very crucial element to the entire experience. SS pipes running along throughout the space helped create a continuous race track look. The pipes were whizzing along the floor, ceiling, counters and even the bowling lanes gave a complete homogenous feeling. The colour scheme was bright and bold, red and white, symbolizing vim-n-vigor with motion-n-movement. The checkered flag in white and black borrowed as an icon of the race finish line, was replicated on one of the feature walls, with backlit effects. The rece track was continuous on wall with steel plate inlays.
The final product was nothing short of a healthy dose of indulging sports activity successfully transformed into an aggressive adrenalin rush. The furniture, the graphics, the choice of artifacts were all carefully chosen to wrap up the experience into befitting the cause, that of a sports bar!