Location: Mumbai, Maharashtra, India
Project Work Status: Completed Projects
Team: Samir Raut & Faizan Khatri
Project Completed: Jan-2010
Filter is a quirky Designer Store designed in white and greys.
Browsing through Kala Ghoda and I came across the Design Store - Filter. Housing curated work by illustrators, photographers, graphic designers and product innovators. Seeing how well conceptualised the store was I decided to meet the designers and understand the space further. Samir Raut & Faizan Khatri of Studio 8:23 took me through the entire space.
The facade is kept in tune with its surrounding. It has got a slight rustic look it. The shutters are louvered and a very good improvisation to the ordinary pull down metal shutters. A small night light streams through the louvres after working hours. The artwork for the logo has been designed by the owners and masterminds behind the store, Ritu & Alok Nanda. The store looks pristine in white. As you enter you are propelled in the new with the modern lines against the walls. But then you are pulled back into time with the white brick wall and the art nouveau furniture.