In order to meet up to the expectations of the people in terms of furnishing fabrics and wall coverings, along with bed and bath collection, Designer guild came into existence by Tricia Guild in the year 1970. This company is jointly headed by both Tricia Guild and her brother Simon Jeffreys. Tricia Guild is the creative director as well as the founder of Designer guild whereas Simon Jeffreys is the chief executive of the group. They provide a complete blend of innovation and creativity along with the quality. The quality is never compromised in terms of products, designs and services.

Being based in the UK, this company has expanded its business at all levels of sales. They possess a completely computerized facility of customer service with the help of which they have been able to meet out the requirement of the world. They strictly follow the management strategies of a corporate firm which includes planning, information management and communication systems. They have their own showrooms in order to expand their business at places like Paris, Munich, New York, Tokyo, Sydney and LA. Apart from these, they have their own operating centres at Germany, Italy and France.

Designer Guild follows a completely ethical policy for trading due to which it has gained such huge popularity across the world in 20 years of experience. Some of the outstanding strategies which are followed by them include:

Their commitment to ethical trading

They regularly review their supply chain in order to enhance the working environment for the suppliers as well as for the customers. They look after each and every level of producing goods from the initiation to the dumping of packing material.

Their people

The highly skilled team of Designer Guild is also ethically trained to deal with the collaborative requirements of the customers as well as the suppliers. They generally collaborate with such suppliers who also follow the similar ethical policies of trading. Before going into a deal with the suppliers, a proper inspection of their operation base, process of manufacturing and work force is done in order to deliver high quality products and services to the customers. They are strictly against the child labour exploitation as well as all types of exploitation.


They ensure environment friendly manufacturing of all their products range. Without causing any harm to the ecology, they provide effective and efficient fabrics and papers which are generally made up of recyclable natural fibres. All their products ranging from fabrics to wall covering are highly ecological. Their latest introduction was the collection of cotton yarn which is completely up cycled. This innovation is one of its kinds in which no hydrocarbons have been utilized in the manufacturing. Consequently, all their suppliers work in harmony with the COSHH regulations in order to maintain the safety perspective. Most of the banned chemicals are replaced by ethical substitutes for safety purpose only.

Recycling Policies

They have also proved to be ethical in terms of recycling policies. All their head office, distribution centres, and the logistics centres are exceptionally designed with high energy efficiency in order to conserve energy. They generally make use of all recyclable materials in order to manufacture all their products. Apart from this, they also donate all the scrap goods to children charities.