NewsNew products and innovations for 2011
Bulthaup b3 - a modern classic that's setting new standards worldwide.
Innovation and consistency in development and design have long since been the hallmarks of bulthaup's success. On the road from an industrial society to an information society, it is essential to follow the ideals and achievements of pioneers - backed by products that deliver unique universality and flexibility.
The bulthaup b3 kitchen system combines the desire for security and reliability of a classic kitchen with the goal to constantly optimize its form and function. Harmonious proportions, sensual materials and precise workmanship that blend in beautifully with the living space without being obtrusive are what make bulthaup b3 a true modern classic.
Bulthaup on the path to the future
16.2.2011 - The launch of a new show room in New Delhi
Bulthaup is synonymous with the perfect kitchen. Perfect quality and functionality have made bulthaup the driving force on the market.
Inspired by this, Marc O. Eckert, the grandson of the company's founder and CEO of the firm, is building on the values of the past and on products that bear testimony to bulthaup's innovative strength, dedication to quality, unique universality and flexibility. His goal is to steer the company - following the earlier journey of Gerd Bulthaup and Otl Aicher - into new territory, towards new inspiration and new ideas.
On this journey, bulthaup is being portrayed in unusual contexts, with different perspectives being highlighted that continuously provide a different interpretation of bulthaup's original values. The result means new stimulus for the company, its products and its business partners.. bulthaup is harnessing its experience with Otl Aicher by sending the leading "creative brains" of the world on new "journeys" with bulthaup b3, b2 or b1, to create autobiographical kitchens. The results are not new products, but rather unique creative works that communicate unexpected insights into the subject kitchen and whose execution takes the interplay of craftsman-inspired production and industrial manufacturing to its pinnacle.
Awesome, fascinating, breathtaking, spectacular, mesmerizing, intriguing and charming are some of the adjectives used to describe bulthaup designs. Bulthaup has come to the national capital. The store opening on the 16th of February was a grand affair. Saying it as grand would be an understatement considering the presence of many luminaries from the world of entertainment, architects, builders and the elite of New Delhi.
The exclusive invitees experienced top-notch Bulthaup kitchen & living space demonstration. The new showroom gives the city's consumers, architects, project developers, designers and international guests a platform for communication and a place to meet. Each visitor immediately senses what Bulthaup represents, and what sets them apart from other kitchen manufacturers.
With over five decades of experience all over the world, bulthaup's entry into India suggests the arrival of the Indian consumer with global tastes. Marc O. Eckert, CEO of Bulthaup GmbH & Co KG says "After winning hearts, minds and souls in the US, Europe and Asia, Bulthaup has now arrived in India. In our New Delhi showroom too, we've implemented the Bulthaup brand in an architecturally perfect manner by presenting the philosophy of the Bulthaup holistic solutions for living spaces in an impressive way,"
Taking the brand forward, Top Products India MD Berty Tarrab added, "Bulthaup's core competence is custom made design, perfect functionality, innovation and ergonomics, created to satisfy even the toughest architectural and design demands. We are happy that leading Indian corporate such as Reliance Group and builders such as Lodha have already started discovering the magic of the Bulthaup brand and this will keep growing.
New Delhi's art aficionados would surely love what Bulthaup has to offer. The elegance of the drawing room, artistic decor of kitchen and the chic and sophistication of living spaces across the home would help the super rich Indian show off their personality. Here's hoping everyone gets a piece of Bulthaup.