No. of stores:
To create awareness of the brand. recall value and identity.
Design solution: Many properties of @home stores are stand alone. The brand colour (bold red) along with the branding has been used with a neutralizing colour (white) to create an impact on the passerby. Emphasis on the branding has been done by making it bold, a good size and in the line of vision, impact lighting is used for the evenings, to create the recall value. Play of levels within the facade is done to make the building interesting to the viewer. Show windows are strategically located at the eyelevels with higher levels been used for branding images showing the values of the brand. The facade is used as a preview to the store.