Varnam offer a wide range of products in the home décor and lifestyle space. Today, it is a for-profit social enterprise that works with over 20 artisans in Channapatna. Its journey was started a few years ago thinking of rich architecture and innovative home décor products satisfying the need and demand of people. The products make an extensive use of beautiful and elegant textiles which is being sourced from weavers in North Karnataka. The research and development team with craft clusters support traditional crafts through regular work. Some of its range includes kids’ products, lighting, tableware, kitchen and bar, door and wall products and many other accessories.
The idea is to reorient the crafts work to the modern context by ensuring that each design has a utilitarian value relevant today. They focus on meeting the changing market trends in terms of finish, utilitarian value, attention to detail, etc.
VARNAM (colours) is an ode to colourful India. My attempt has been to bring my own aesthetic sensibilities and design philosophy to traditional crafts.
The idea is to reorient our crafts to the modern context by ensuring that each design has a utilitarian value and hence relevant today.
There is a constant dialogue on current market trends in terms of finish, utilitarian value, attention to detail, etc.In doing so,I hope to enhance the sense of pride amongst our master crafts-people for their skill and ensure that these crafts continue to thrive.