Location: Mumbai, Maharashtra, India
Project Work Status: Completed Projects
The Smoke House Deli, Bombay The increasingly eccentric hand-illustrated homage to Bombay, at the Phoenix Mills Share
The Smokehouse Deli project, at it's heart is a city pride project. We aim to research and uncover hidden stories in cities, to encourage a general curiosity and provide a spotlight on quirks that exist all around us, in our urban climate
We explored the Metropolis' amazing Industrial past in the illustration, of which the Phoenix Mill itself is a relic. The strage history of the mill was explored in various tongue-in-cheek illustrations.
We favoured a slightly retro styling for the illustration, allowing us to create an instantly likeable Deli space, hopefully to put an instant smile on the faces of regulars.
The Deli as parody also exists in other details, such as the cutout chandeliers. We tried to explore a hand-made, DIY approach to Restaurant design, by engaging intimately with the act of creation
Eccentric details at the Deli, include found objects from the city. These help us create a back-in-time atmosphere, and fun extensions of the illustrated language.
More props at the Smokehouse Deli, Bombay. These allow us to populate the space with artefacts and objects, yet maintain the overall eccentric 2D/3D interaction.
Details of the illustration at the Deli, talk about parallel movements in Architectural avant-garde, including the Archigram experiments with cities on stilts, and the Silo housings. We aimed to locate the Phoenix Mill in a global industrial history.
The idea of hand-illustrating also allows us to layer walls with meaning and narratives. We try to speak about food, culture and music on the walls of the Deli
Walls and objects are wallpapered by hand-illustrated narratives. The Smokehouse Deli is an experiment with hyperlinked space, to create a mind-map above the Restaurant experience, where users can engage as intimately as they want