Project Work Status: Completed Projects
The PUMA Ultimate Play-machine We created a fun Mashup Play-machine in collaboration with BLOT! for PUMA
This project was an exercise in high energy collaboration with India's premier audio-visual artists BLOT!. We co-created a brief for a new age mash-up Play Machine, that would re-interpret the idea of the pool table, that staple of all bars and parlours. The notion of communal gaming was re-interpreted to suit emerging interests.
We designed a schematic approach towards creating the "Ultimate Play Machine" that would cross reference various emerging interests in Music, Art, Poetry, Prose, Gaming and Analog culture, to create a platform for hybrid expressions to emerge. The idea was to pull in influences from diverse areas and look at a new form for the Pool Table.
The process of creating the Machine began at the UNBOX Festival in Delhi, where we scoured local junk markets across Bombay and Delhi to source most of the parts for the up-cycled Play machine.