4) Give details of the elements employed in the project.
Concept: the Maliparmi store should recreate the cosy atmosphere found at home, while keeping a modern and contemporary appeal. In line with the Brand nature, it is important to play with combinations of elements that recall craftsmanship and technology, convey the reuse and recycle concepts, giving great attention to the detail. The store should intrigue and move people from the outside as to invite the customer to come in and see what's inside.The ambition of the new concept is to be strongly innovative, able to revolutionise the classical store format to become something different where showing and selling the collection.
Layout: lightweight structures should be employed to give prominence to the products and be easily moved in order to give the store and display window a dynamic layout that may be adapted to the various needs, such as hosting cultural events along with the sell of Maliparmi products.
New shopping experience: the interactions between customers and store should be reinvented - think of new ways to live the store, for example by means of technological devices (such as magic/digital mirrors, virtual fitting rooms or tablets) or other
tools/expedients, as to improve and give added value to the whole shopping experience.
Size: the store should be developed with the same-sized area as the one reported in the floor plan attached, include an entrance and at least one display window.It is fundamental that the store is designed to give maximum prominence to the accessories, being the most successful Maliparmi products, such as bags, footwear (from sandals to boots), bijoux, scarves and belts.