The Global House-Store Roncade Tv, Italy, February 2014

About Contest :

"The global house-store" is the interior design contest sponsored by the Italian fashion brand Maliparmi. The company is looking for original concepts and innovative ideas to be wisely implemented in the monobrand stores that will soon be opened by which the 
Brand wants to be established at an international level. The store should stem from the house concept to be transferred into a shop, combining craftsmanship and technology to better express the world conveyed by the Maliparmi brand.

Eligibility :
Participation is free of charge and is opened to designers and creative talents of any nationality and age. Participants can choose to present one or more projects, but only projects published on the web site www.desall.com via the upload page devoted to "The 
global house-store" will be accepted.

Maliparmi is asking creatives to:
1)  Identify the concept for the brand stores to apply worldwide;
2)  Attach a detailed render to present the designed space;
3)  Research and thoroughly describe the materials to employ;
4)  Give details of the elements employed in the project.
Concept: the Maliparmi store should recreate the cosy atmosphere found at home, while keeping a modern and contemporary appeal. In line with the Brand nature, it is important to play with combinations of elements that recall craftsmanship and technology, convey the reuse and recycle concepts, giving great attention to the detail. The store should intrigue and move people from the outside as to invite the customer to come in and see what's inside.The ambition of the new concept is to be strongly innovative, able to revolutionise the classical store format to become something different where showing and selling the collection.

Layout: lightweight structures should be employed to give prominence to the products and be easily moved in order to give the store and display window a dynamic layout that may be adapted to the various needs, such as hosting cultural events along with the sell of Maliparmi products.

New shopping experience: the interactions between customers and store should be reinvented - think of new ways to live the store, for example by means of technological devices (such as magic/digital mirrors, virtual fitting rooms or tablets) or other 
tools/expedients, as to improve and give added value to the whole shopping experience.

Size: the store should be developed with the same-sized area as the one reported in the floor plan attached, include an entrance and at least one display window.It is fundamental that the store is designed to give maximum prominence to the accessories, being the most successful Maliparmi products, such as bags, footwear (from sandals to boots), bijoux, scarves and belts.

Timeline : 
Upload phase: 17th December 2013 - 26th February 2014
Community Vote: 27th February 2014 - 5th March 2014
Winner Announcement: March 2014
1st    2,000 pounds
2nd   500 pounds -  Special mention
3rd   500 pounds -  Special mention
4th   250 pounds -  Special mention
5th   250 pounds - Special mention
The selection of the winner by Maliparmi will be the result of an unquestionable evaluation and it will take into account originality, feasibility and consistency with the brief.







The Global House-Store Roncade Tv, Italy, February 2014
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