The Bath World is one of the most reputed sanitary ware and tile show room in Gujarat. The design team was determined to ensure that this retail/ display space for sanitary ware,tiles and artwork would be completely different from the run-of-the-mill showrooms with bright lights and rows upon rows of products.
This 3500 sq. ft. space was conceptualized as taking product as a base module and then working everything around it. Rustic, rugged, dark and gloomy spaces were thought as a solution with the only elements highlighted being the product line.
The showroom space is long rectangular with a large number of structural columns which are used as an advantage by creating niches which act as display spaces for showroom products. These niches clad with tiles from the showroom act simultaneously as product display and wall cladding, thereby giving the showroom a distinctive characteristic unique to the space.