Location: Indiranagar, Bengaluru, Karnataka, India
Project Work Status: Completed Projects
Tadka Singh! Our fun tiny Punjabi-pop quick serve restaurant project
With the fun new Tadka Singh fit-out in Indiranagar, we favoured a bright stand-out colour palette to complement the brash irreverent tone of the brand. Tadka Singh was conceived to be a modern interpret of the loud, fun Punjab dhaba.
Custom furniture designed as part of the brand language, inspired from the Punjabi Charpai populated the space. We created a simpler version using a Chennapatna turned detail, in a stylish new interpretation.
As an extension, we also worked on the space graphics, to form a backdrop for the outlet's outside dining area, and reinforce the brashness of Tadka Singh.
Tadka Singh is frequented by interested visitors, the graphic surfaces were intended to become interesting backdrops for photo-ops, allowing the brand to become relevant and shareable on social media, forming a big part of their promotional strategy.
More eccentricities built into the fit-out included a Washing machine set into the cash desk, a reference to the weird yet awesome custom of using Washing machines to churn Lassi in Punjabi villages. This serves as a photo-op location for younger visitors.
The idea for the brand was to create a buzzing crowd-pleasing environment with no entry barriers, to facilitate a large number of guests with quick turnarounds. Tadka Singh is also the first of an intended chain, hence ambience costs were maintained at a minimum, to aid the quick growth of the brand.