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Swarovski
Swarovski
Swarovski
Swarovski
Swarovski
Swarovski
Swarovski
Swarovski
Swarovski
Swarovski

Location: London, United Kingdom

Crystal palace

People "live and breathe" Swarovski values amid the evocative curves and shimmer of this new London office

The last several years have seen a transformation of the 117-year-old Swarovski brand. While still primarily associated with crystal, the firm is now primarily perceived as a youthful women's fashion brand.

But while the products and retail outlets blazed a new trail, the company's previous UK headquarters had found itself left behind. "Our previous office left us facing two challenges: the first was the location, which was far from the important London market; the second was the statement we wanted to make and how we represented our brand," says Hayley Quinn, Managing Director, Swarovski.

"Brands are very superficial things unless your employees are living and breathing its values as well."

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