Location: Bandra East, Bandra Kurla Complex, Mumbai, Maharashtra, India
Project Work Status: Completed Projects
Smoke House Deli BKC Our new hand-illustrated Deli explores the bizarre interactions of the city and Money
The new Smoke House Deli at BKC references the often hilarious relationship Bombay shares with money. The outlet being in the upcoming nerve centre of the city, BKC, we hoped the Deli would resonate with the audiences here.
The trademark Smoke House Deli vibe was re-created in the new outlet, with the walls referencing an all new hand-illustrated tribute to the city.
We drew in clues to Business style dressing, the most expensive Art sold, and fun trivia around the Money industry in the city.
The Deli used custom lighting fixtures and mood control devices to allow for a bright day-washed space, as well as create a moodier night hangout, to respond to the business district's unique requirements.