For many companies, establishing a new office in a young market often also entails going the extra mile with workplace design. In everything from detail to architecture to technology, the new environment can depart from the corporate norm to accommodate the working style, culture and expectations of local staff, or just to make a strong 'first impression' of brand values.
Or indeed, a new office can embody all these qualities. When Sherwin-Williams, one of America's major paint companies, decided to open a shared service center in Kuala Lumpur, Malaysia, the firm was highly conscious that it would also be its first corporate office in Asia. The space would therefore need to be something different, both in how it accommodated its users, and how it would define the brand in a young market.