Location: New Delhi, Delhi, India
Area: 1,200 Sq.Ft
Client: Eicher Motors
Royal Enfield is looking at creating more meaningful and impactful touch points with their rapidly expanding customer base by diversifying and expanding their retail footprint.
We were brought on board to create a unified retail identity and experience for Royal Enfield in line with their new brand positioning based on the idea of Pure Motorcycling; to create an engaging, immersive environment which will familiarize the customer with the rich legacy of the brand while providing a world class retail experience.
Taking off from the idea of pure motorcycling we envisaged a space where a motorcycling enthusiast would live, work and play- the idea of living in the garage. The space was based around a charac