Royal Enfield Exclusive Gear Store back to all projects
Royal Enfield Exclusive Gear Store
Royal Enfield Exclusive Gear Store
Royal Enfield Exclusive Gear Store
Royal Enfield Exclusive Gear Store
Royal Enfield Exclusive Gear Store
Royal Enfield Exclusive Gear Store

Location: Chandigarh, India

Project Work Status: Completed Projects

Area: 600 Sq. Ft

Client: Eicher Motors

As an extension to its expanding program Royal Enfield launched its new range of exciting Biking Gear and Accessories at the Elante Mall, Chandigarh. Engaging deeper with the core concept of Pure Motorcycling the gear reflects the key attributes of the motorcycles  simplicity and a strong character that emerges from an honest, no frills crafted attitude in their construction giving it a timeless appeal. Studio Lotus has been working on extending the new Retail identity to these stores. The first RE Gear store for Royal Enfield, use a large central elevated metal platform as the key element that holds up a bike as a show stopper with a large table top display of merchandise/ accessories. Backdrop walls tell the story of the brand with artworks such as the exploded bike section and headlight chandelier interspersed with retail display.
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