Rak ceramics UAE is the parent organization of Rak Ceramics. The company is a 1 billion USD multinational company worldwide supplying its products and services to more than 160 countries. Officially, they are recognized as a largest manufacturer of ceramics across the world. The annual production is 117 million square meters of porcelain and ceramic tiles. Apart from that, annual production of tableware and bath ware is 20 million pieces and 4.5 million pieces respectively. With a vision to make the company a best in class organization, the ruler of AL Khaimah, H.H Sheikh Saud Bin Saqr Al Qasimi set up the company in the year 199 which was a public listed and the Ras Al Khaimah based company.
They specialized in premium and unmatched quality ceramic tiles for floor and walls. There are more than 8000 production models used by Rak Ceramics adding new and innovative designs to its production portfolio every week. Various sized tiles in widest range are manufactured and supplied by them
Being the first company to launch luminous tiles glowing even in the dark and a super specialty tiles having antimicrobial properties for hospitality industry, the company has become a highly reputed and most sought after brand for catering ceramics with great elegance and superiority. Below points is a review of world’s largest manufacturer of ceramic and vitrified tiles:
1. Per day total output of 225,000 square meters from 10 manufacturing units located in UAE.
2. Annual output of 115 million all around the world.
3. More than 50 million bathware pieces sold globally since the foundation of the company.
4. Products are supplied to over 160 countries.
5. Per day, Rak Ceramics Indian manufacturing unit manufactures 1500 pieces of bathware and tiles of 30,000 square meters.
6. The company is ranked No.1 manufacturer.
Rak Ceramics Wins ‘Csr Company Of The Year’ Award At 2Nd Middle East Business Leaders Summit & Awards
Rak Ceramics is the largest manufacturing company of ceramic and bathware tiles and therefore in recognition to this long lasting and strong commitment to environment and customers, the company was awarded with "CSR Company of the year award". This award was granted to them for their contribution in the social causes at the 2nd MEBLSA (Middle East Business Leaders Summit and Awards). MEBLSA is recognized by the federation of GCC chambers and the leaders international magazine. It is decisively set up as a tactical platform established for the top leaders of corporate sector of the region and officials as well.
They have to discuss important essentials of business world in today's perspective. Dr. Massas commented on the award that the received recognition by him is the result of hard work and continuous efforts made by the whole team of Rak ceramics and he believes that this contribution will always enable them to maintain their position as a largest manufacturer of ceramics tiles worldwide. Moreover, he said that winning this award indicates their dedication and commitment to sustain and keep improving the quality of people's lives.
The award will serve as a catalyst for growing of new entrepreneurs and new leaders to encourage the growth of industry with the application of best and innovative practices driving the economy of the region. Their services are extremely cost effective and come with quality assurance.
Rak Ceramics Adjudged Uae Superbrand 2011
In the year 2011, the company announced that it is recognized as a UAE Super Brand. The company earned this distinction for three consecutive years. The world's largest independent brand arbiter, Super Brand Council presented this prestigious award to Rak Ceramics. The company came into sight as a leading and top most brand ambassador and helped in drawing global attention to the UAE and Ras Al Khamiah. Reaching market covers of over 150 countries, it is recognized as a provider of most meticulously and carefully selected product range to the markets located all across the world.
The CEO of the company Dr. Khater Massad states that their commitment is always towards maintaining the highest possible quality standards as per the international level and sustaining excellence at every single stage of production and operations, especially in continuation of the company's reputation as a leading and top notch in global markets.
The company is pleased to know and receive the recognition given by the super brand council the reaffirms their success due to the continuous efforts. CEO of the company also confirmed that they will continue to follow the positive move towards addressing the demands of emerging and currently existing markets. They also ensure 100% customers satisfaction with customer centric solutions. This award will play a vital role in motivating them to reach new heights for achieving success. They strive to establish nee benchmarks in terms of quality, cost effectiveness and timely delivery of ceramic and bath ware industry.
Rak Ceramics Ceo Receives Honarary Stevie Award During 8Th Annual International Business Awards 2011
In the 8th annual international business awards 2011, the CEO of the company Mr. Khater Massaad received Honorary Stevie Award for the achievements as a forward thinking CEO who is solely responsible for the success of Rak Ceramics. This award ceremony was held at the Emirates Palace in Abu Dhabi under the sponsorship of UAE Foreign trade minister and H.E Sheikh Lubna Al Qasimi on October 11, 2011.
As a visionary CEO of Rak Ceramics, D. Massaad always guided and took the company to a next level. He made the company to become a 1 billion USD multinational company and the largest manufacturing company of ceramic and vitrified tiles across the world. He holds a degree of PHD in Geophysics from the Lausanne University, Switzerland and also he has done MSc. In Mathematics. He executed strategies to expand and rapidly diversify the product ranges in order to record the presence of company in over 150 countries globally. He commented on the award that it is the most reputed and prominent award in the business community at global level and it is not only a distinction for him, but for the whole team of Rak Ceramics Company. This would certainly inspire them to move ahead with equal spirit and energy to reinforce the position and standard of the company as a worldwide leader in the entire industry of ceramic and vitrified tiles.
Rak Ceramics Receives ''Best In Managing Health At Work Award'' At Asian Leadership Awards 2011
The company announced to be the winner of the "best in managing health at work award" in the ALA (Asian Leadership Awards) 2011. During the ALA award ceremony at Taj Palace Hotel, Dubai, on 25th September, 2011, the award ceremony was supported by the Stars of the Industry Group and hosted by the Asian Confederation of Businesses.
The company is recognized for its focused approach towards CSR (Corporate Social responsibility) programs and especially its efforts for offering quality services in health care to all the employees with the help of Rak ceramics Medical center. This medical center is managed by Rak Hospital which is a leading and renowned provider for internationalized standards and quality ensured healthcare Ras Al Khaimah.
The medical center has a dedicated and experienced team of doctors and nurses providing free of cost medical services and facilities to all the company's employees that stay outside and within the premise of the factory. The HSE department of Rak Ceramics is also awarded with the National Examination Board in Occupational Safety and NEBOSH health certificate. It is designed in so as to cater help to non-specialized persons in carrying out their duties and functions towards organization in a more effective and efficient manner. The NEBOSH certificate in Occupational Health and safety is a recognized certificate on global level and which is held by 100,000 people and more all over the world including UK as well.
Rak Ceramics Wins ''Best Brand Award'' And ''Best Employer Brand Award'' At Cmo Asia Awards 2011
During the 2nd CMO Asia Awards, the Rak Ceramics won the award of "Best brand Award" and "Best Employer Brand Award", recently organized in Singapore by the CMO council based in USA. The CMO Asia Awards recognizing the excellence and quality in marketing and branding in Asian region provides these awards. This award was among the latest successes attained by rak ceramics and they were recognized as the largest manufacturer of ceramic and vitrified tiles for 2 consecutive years by the ceramic world review. With the recent recognition received by this award, the company collectively shared the fame with other leading and most prominent companies that have also received CMO awards including Nestle, Coca Cola, P&G, Yahoo, HSBC and many more.
Abdullla Mahmood, the Head of MARCOM, Rak Ceramics stated that all these reputational awards indicate the success validation of the company for refining and maintaining the traditions of ethnicity, quality, and excellence in a varied range of their branding and marketing programs. As the CMO recognized the company with two great awards, therefore the company got the strength to raise the level of its reputation and prestige to become a most successful and leading brand in the region.
This award will also contribute majorly to the continuous efforts and implementation of new innovative strategies and programs that will ultimately result into improving the position and presence of Rak Ceramics in global markets. Besides, the company is confident enough after receiving this award that it will enhance and recreate awareness globally about the brand as a most sought after business platform in the entire UAE and especially in Ras Al Khaimah that caters superior power to the companies to energetically carry forward their growth plans at international level.
Rak Ceramics Received ''Brand Excellence Award'' 2012
When the company received the award of "brand excellence award" in the year 2012, it reaffirmed its global standard and status as well. It received this award in durables category as to exhibit leadership and everlasting innovation and creativity. This award ceremony was organized at the 21st world brand congress held from 22nd November to 24 November in 2012 at Taj lands Ends in Mumbai.
The company associated with more than 500 elite branding and marketing companies who summoned for the world brand congress along with the representatives from each and every continent and sector as well. RAK Ceramics was given award in this category in order to radiate the image of brand strongly backing up with the quality ensured product range and well-sustained market command, unendingly creative range of products, and consistent premium services and highly coordinated customer assistance.