Pureit is Hindustan Unilever's answer to India's water purification needs. Since its launch, Pureit has gone on to become the world’s largest selling water purifier brand with a presence spanning 9 countries and products built on the latest purification technologies (UV, RO, biocide based).

Increasing pollution levels have increased the incidence of metals like Lead in our water. Lead is an extremely dangerous metal that can make its way into the water supply through contaminated soil and air. And upon being consumed, it can adversely affect our health and seriously impact the mental development of our children. This is why it is extremely important for our water to be adequately purified before consumption.
  • Apart from poor and aging infrastructure in water distribution, increasing pollution levels in air and soil have led to the incidence of heavy metals like Lead in water. Rust is another contamination introduced in water by the poor maintenance of the pipes and water storage tanks.
  • Lead can enter into water from aging pipes, solder, fixtures and fittings. So even if the corporation water is pure, the chances are that contaminants like lead can find its way into your tap water. There can even be cases where contaminated water can get mixed with corporation water if there are leakages in piping. Hence it is recommended to purify water at home before drinking it.
  • Lead in the body is distributed to the brain, liver, kidney and bones and gets accumulated over time. Lead can affect multiple body systems and is particularly harmful to young children. A heavy metal like lead can directly influence behavior by impairing mental and neurological function, influencing neurotransmitter production and utilization, and altering numerous metabolic body processes.
  • Lead can enter the water through contact with aging pipes, leakages on account of breakage and through mixing with contaminated water. The amount of lead in your water also depends on the types and amounts of minerals in the water, how long the water stays in the pipes, the age of the pipes, the water's pH/composition and temperature.
  • Boiling has traditionally been recommended by Doctors. Boiling can kill germs like bacteria and virus to make water safe. However, if metal contaminants are dissolved in water, then boiling cannot remove them.
  • Filtering is effective in improving the physical appearance of water and getting rid of suspended impurities. However, if metal contaminants are dissolved in water, then filtering cannot remove them.
  • Absorption of Lead from different sources is dependent on the amount of Lead present and the physical and chemical state in which it is present. Factors such as dose, duration and age also play a role in time taken to show its effect. The symptoms resulting from lead poisoning are subtle, and often there are no symptoms till it has affected the kidneys leading to significant reduction of renal function. Moreover, it is not possible to identify the presence of lead in water, basis taste, colour or other simple means. Laboratory testing is the only way to confirm if lead is present or absent. We all experience changes in water conditions during the course of the year. It is therefore recommended to purify water to ensure you and your family are protected from water borne diseases or any other illnesses due to water contamination.
  • Pureit has advanced 4-stage technology which can remove harmful contaminants like Lead & Rust. The complete range of Pureit devices, using multiple stages of purification, ensures that all consumers get safe drinking water.
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