The inspiration for the design were the massive refinery structures situated atop the hill in Mangalore and the rugged oil rigs, so synonymous with ONGC for the last 30 years, coupled with their obsession with light and brightness. In the bid to belong to a deep rooted, downward integrated company rather than one only handling the trading of fuels, the chosen imagery is one of robust dynamism. Their design exudes lightness and translucence through the use of membrane structures a first for fuel outlets in India.
The outlets are designed as a product (i.e. industrially mass-produced, modular, easy to transport, quick to install and requiring minimum maintenance), so the dry construction makes it possible to erect the entire building in a short time. The shown outlet is a prototype which was completed in only 59 days.
The choice of materials, such as 304 stainless steel, glass, PVDI coated polyester yarn, pre-constrained fabric, and precast concrete, have in common similar formation processes i.e. creation under very high temperatures (similar to petroleum processing, and thus associating the products at a symbolic level). They are manmade and high strength yet lightweight materials. Together they make the retail outlet one space a destination. The design forces are expressed explicitly by the curvaceous structural members. Bow shaped rear structural columns make the building bulge as a resultant of vehicular movement cutting through the 2000 sqm site area. The curved canopy provides the sheltered stage and highlights the bulging further.
The induced forces are applied to space bent steel structures and the structures final geometry is finalized. For future 1,600 rollouts, thee joinery is envisioned as no-weld all-bolted, simple sinusoidal steel tube structures, thus reducing the construction periods even more. Building modules have a flexibility to add or subtract from one to seven modules, depending on requirements. The standard vehicular movement generated layouts allow for adaptability of the same concept from a half acre to five acre plots, both urban and highway variants.