The location of Nokia's new Beijing campus presented some serious challenges for retaining the company's key talent. The response: a building designed from the 'inside out' to bring the amenities and atmosphere of the city to its heart
Nokia China's new headquarters campus epitomises the potential of "inside-out" architecture to reconcile diverse - and even ostensibly conflicting - requirements into a coherent, distinctive building form.
For Nokia, impetus for a new headquarters arose from the inadequacy of its original facilities, which dispersed various departments and operational units among a number of locations in central Beijing. By its very nature, this arrangement was at cross-purposes with Nokia's culture of collaborative working, connection and sustainability.