Work Culture and Practices at Neerja International:
An extremely friendly and responsive work culture prevails in Neerja International which is entirely based on the creation of innumerable units with self reliance significantly at the own habitations of the artisan. The basic concept of the founder of this firm was to encourage the concept of working craftsmen at their own houses so that they can continue farming along with their pottery work. The only motive to encourage working from home was to let the workers enjoy their own free space to work. They can continue their work on their own will according to their wish.
The major USP of this innovative organization is to create new and innovative designs as well as ideas of making blue pottery products. They appreciate the novelty of ideas and encourage the new stream of thoughts coming in the minds of the creative artists.
The Motivation Factor:
The owner of this organization endeavors selflessly the long-gone days of her own mother who was dedicated towards fulfilling the requirements of needy people living slum areas. These ideas offered a long lasting impact on the her mind in her childhood due to which her selfless love of social working increased for her employees.
The Iconic Family:
Another significant reason behind the popularity of this extra ordinary organization was the highly supportive family of Leela Bordia. Her Husband and her mother in law were the strong supporters of social work in the nearby villages through blue pottery craft. Not only this, her daughter Aparna and her son Apurv are also an integral part of this organization. The daughter deals with various internal issues of the organization while the son deals with ecommerce gateway and website designing of the organization. The daughter in law of this family namely Nupur Bordia is considered to be the heart of the organization. She is footstep follower of her mentor mother in law and works according her guidance and advices.
At present, the entire team of craftsmen working in this organization to manufacture exceptionally unique objects of blue pottery is thankful towards the kindness and altruism shown by the entire family of Leela Bordia to ensure their well being and prosperity.