Our client, NDTV, wanted to go in for a complete image makeover. Their existing studio was to be refurbished in a manner that reflected the scale of the overall network and communicated its 24x7 pursuance of news. In response, the spatial configuration of the existing studio was reworked by marginally increasing the size of the sets, while accommodating an active news room in the backdrop.
This broke the monotony of a closed news room space and opened it up to make it a part of a much larger active space of news gathering and dissemination.
In a series of subsequent collaborations, Anagram also designed the sets for their various shows,debates and presentations, covering a broad spectrum of formats.