It is the joint venture between Kludi & Rak Ceramics providing some of the finest and innovative bath fittings. At present this joint venture offers four brands in India namely JOOP, Kludi, Kludi-Rak and Espirit. They have established now as a global player with manufacturing facilities across Europe. They offer high quality products to its customers and clients. The better half is a global brand having its presence in 135 countries across six continents. Both of them are giving world class products in bathing and sanitary ware across the global catering need and demand of people. This joint venture is going to serve customers according to their need and requirement offering quality products. They use German technology at the processes which enables intelligent use of water. Catering the need of kitchens and bathroom fitting in India it ensures the best service to customers and dealers.

For the past 80 years they are into this business successfully. It the efficiency, consistency, dedication and commitment in the work that had made it a global leader. Its manufacturing unit at Ras Al Khaimah manufacture high quality faucets and other related products. They believe in developing water saving products and some of its products offer water saving technology using GenNext Aerator which is the first to introduce in India. They have targeted each and every segment with 160 dealers covering all the major cities in India. Its stunning designs capture more and more people to a large extent. Each product is designed from the house of Europe. A famous designer Michael Stein has created extractable head known as Kludi MX XXL. With all such types of brands they have changed the life style of Indian market.