An iconic property for Inox, this is situated in the heart of Pune city. As a part of renovation clients wanted to convert a part of their commercial leased out areas into a niche two screen platinum lounge branded as INSIGNIA. A total of 66 seating capacity with recliners providing a cozy and comfortable setting exclusive .
Existing commercial leased out areas provided very low heights and they had to be completely restructured in terms of planning and services to fit requirements of a cinema lounge taking care to see that structural integrity of existing building is not affected.Restructuring HVAC was a big challenge as it set to lower the existing ceiling heights much more
At the entry one steps down from the main entrance to pre entry lobby. An engaging pattern of ceiling light coves in circular maze greets the patrons. An exclusive ticketing counter is located in this lobby where one can buy tickets to the 66 seater Insignia lounge. The setting resembles more that of a five start hotel lobby where an exclusive treatment to every individual is given more attention to.
A screen of golden fins and hanging lights is the only visual separator between paid and unpaid areas. This combines the space in one rather than dividing it into two. The lighting in concession lobby has been dimmed down to suit the comfort and coziness of the lounge area. Flooring is adorned with Petra Grey marble with its subtle rich linear pattern. A series of customize lit chandeliers in stone veneer correspond to the seating enclaves below them. Walls are cladded with CNC cut motifs in stone veneer on the rich golden backdrop.
Custom made creative depicting different movies in colorful and minimal format add a playfulness to lobby and keeps the patrons engaged and creates an atmosphere and interest which adds to the experience of the movie goer.