ETA General Private Limited (EGPL) is a Joint Venture company between ETA-ASCON STAR, Dubai and Fujitsu General (FGL), Japan set up in 2000.
ETA-ASCON STAR is a diversified conglomerate and is a leading engineering, turnkey contracting & trading company established in the U.A.E in the year 1973, having more than 65 branches and associate offices worldwide employs more than 80,000 employees. It’s the biggest NRI expatriate employer in the UAE. Its business interests include:

  • Engineering
  • Construction
  • Manufacturing
  • Maintenance & Services
  • Retail & Distribution
  • Leisure & Travel
  • Shipping & Trading

ETA-ASCON STAR group’s relationship with Japanese companies is as old as its formation. To name a few ventures, which are highly successful besides FGL are, the association with Melco for Elevators.

ETA General set a record by selling the highest volumes of Air Conditioners ever sold by a start up venture in the first full year of operations. Every year thereafter has been marked by robust growth in sales and more particularly the growth has come from the sale of high end products. Starting with just two window models and two split models in the year 2001, ETA General today is an all solutions Air Conditioning company offering a full range of products from Window ACs, Split-Cooling ACs, Split-Hot & Cold ACs, Inverter-Cooling ACs, Inverter-Hot & Cold ACs, Cassette-Cooling ACs, Inverter Cassette-Hot & Cold ACs, Ductable ACs and VRF Systems.

General Air Conditioners are positioned in the super premium range and are synonymous with superior cooling performance and long lasting durability. This position has been maintained by continuous innovation and introduction of new models and new categories. ETA General has an all India sales & service presence with nine branch offices and resident sales personnel in every major market in the country. The company operates through a highly select band of over 800 channel partners and a number of exclusive General Arcades and Franchisees for after sales. ETA General has a dedicated marketing team headed by professionals spread over various locations across the country.

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