Location: Mumbai, Maharashtra, India
For the promotion of the brand during the Dandiya festivities in Mumbai, GPI asked us to design something more than a billboard, a space that would let the visitors get the glimpse of the company and its products in the form of an interactive exhibition gallery. The program was simple to provide an open continuous gallery along with an exclusive lounge for the media. Keeping the concept to the point, we created the entire installation using cube modules of 8X8X8 ft. as open lattice work and then defined spaces using membranes as walls and ceilings with digitally printed ad campaign over them. The entry was marked by a ramp that displaced a corner cube, leading up to a double volume with a floating media lounge.