In today’s competitive environment, it has become necessary for companies to engage customers through the latest marketing tools like brand creation and promotion, product positioning, market penetration strategies etc.
Participation in an exhibition is one such strategy, which has been found to be very cost effective. Many companies therefore include the same in their marketing plan. Naturally, there are now exhibition organisers, who cater to the needs of such companies.
Exhibition organisation requires multi-faceted skill sets since diverse activities are involved. The exhibition organisers therefore partner with a number of professional service providers to handle the event successfully.
FairAct plays a vital role in providing such support services to both individual exhibitors as well as exhibition organisers. The areas where FairAct can offer active support are brand creation, marketing, exhibition consultation, planning and co-ordination, operations and management services, data compilation and directory publication, international group participations etc.
FairAct offers comprehensive consultancy to individual exhibitors based on a study of the industry; activities of competitors and suggestions on possible exhibitions for participation in line with growth and marketing plans. FairAct can also undertake all co-ordination with organisers on behalf of the exhibitors. In addition, FairAct also extends its support to designing and printing of branding material.
For exhibition organisers, FairAct offers a suite of services from co-ordination with event venue owners; obtaining statutory permissions and approvals; planning to promotion and marketing of the event in India and abroad through a network of agents and associates. All ground management activities like floor space designing, preparing Rules and Regulations, designing stall booking forms, exhibitors’ manuals as well as publishing of promotional material including manuals, brochures, advertisements etc., can also be undertaken. FairAct can even handle entire on-site management including security, registration, events management and so on.
FairAct is run by professionals with more than 50 years of exhibitions, events and publishing experience. FairAct, based in Mumbai, has the wherewithal to manage exhibitions anywhere in India or abroad and can provide end-to-end solutions to exhibition organisers and exhibitors.