At Fabindia we celebrate India, and endeavour to bring all that we love about India to customers around the world.
They will harness the transformative power of a well-run business committed to profitable growth in support of Fabindia's Vision.
They will strengthen and support our community of customers, designers, artisans, farmers, makers and entrepreneurs inspired by India.
They will give customers products that delight them by interpreting rich heritage and traditional knowledge, while protecting the natural environment.
Their Values & Guiding Principles
To remain true to their company's history and founder's original Vision: "In addition to making profits, their aims are constant development of new products, a fair, equitable and helpful relationship with our producers, and the maintenance of quality on which their reputation rests." - John Bissell
To ensure that they delight customers with products and service, and always make them feel that they are getting great value for their money.
To design, make and sell products with intrinsic worth that comes from the original designs, knowledge, care and skill with which these are made.
To be true to their commitment and history as an ethical and trust-worthy brand promoting a stake-holder based community model of inclusive capitalism.
To constantly share Vision with their employees, suppliers, business associates and customers, so that they collectively ensure that all their actions are in service of their Vision, Mission and Guiding Principles.