Either Or, a story that brings hard working people working hand, heart and soul to bring imagination into reality. It is an initiative that assures celebration of every choice in a hope to find the right balance.

Either Or is a story of few youths resolute to give the world a space full of skills, crafts and ideas. In this effort they fetched an innovative collection of contemporary attires, literatures, furniture, toys and much more to cherish their ideas coming to reality and world receiving innovations all together. With their nine indelible Indian qualities, Navarasa they indeed are story rather than a store!