Eclipse has moved in leaps and bounds since its inception by the brothers Sam and Max Weisglass in the 1890s when then they moved their spring manufacturing business to New York City from a small town in Ukraine. What began as Weisglass Spring Company in 1903, and followed it with the founding of the Eclipse Sleep Products has now grown tremendously to emerge as a leading bedding company on the east coast with 21 factories serving 6 continents. However, the company has kept its commitment towards hard work and dedication to improve their consumers’ sleeping experience by marrying age-old traditions with innovative technologies.

The Eclipse International line provides classy, and yet versatile high-end mattresses for both the mid end, as well as, the upscale segments of the consumer market. It aims to create brand awareness and loyalty among the target customers through a host of advertising and promotional campaigns. The company aims to bolster its relation with the retailers through these actions.

Mission

Eclipse International aims to provide the best experience to its consumers in terms of quality, feel, and comfort.

Strategy

Eclipse International seeks to compete with the leading names in the mattress industry, and create a solid brand following through a mix of innovative marketing strategies, enhanced brand awareness, and exclusiveness. A group of well-known entrepreneurs and business personnel have come together to launch this prestigious brand from the USA in India. This includes Mr. Sudershan Malik who comes with a background in the construction industry, as well as, Mr. Pradeep Khanna, a man with over 30 years of experience in the bedding industry. Moreover, the company will benefit from the presence of the likes of Mr. B.K. Vijh who has extensive experience in developing and marketing the latest product range or the markets in India and Middle East as well as, Mr. Mohit Malik, who has a postgraduate degree in Finance from Australia.

The company wishes to market its product as an alternative to the leading brands in the market, and the presence of so many experienced heads is making them buoyant about their potential. Moreover, the expertise that the company possesses in the mattress business over the years is what they are banking upon to build on their core portfolio of products, and overcome various obstacles.

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