Set in the burgeoning Gurgaon precinct, DLF City Centre is a shopping and entertainment hub. Its architecture explores the realms of advertising visual imagery in building design. The facade of the structure acts as a billboard broadcasting the products and services that it houses. Although the merger of graphics and architecture is not new, here it is fashioned with forceful aplomb, to the extent that the aesthetic expression of the building is strongly anchored in the zany colours of the graphic illustrations.
The structure facilitates parking over 450 cars in its upper, lower basement and lower ground. The lower ground floor, along with parking also has a supermarket and a small eatery for drivers. The ground and 1st floor features a host of national and international retail and F & B brands. The lifestyle store, which has a distinct identity on the exterior.
occupies one end of the complex. A multiplex, covering 415 sq m, with 3 screens is set on the highest level and can seat up to 1,100 people. The multiplex lobby is a distinguished element in the elevation with its glass and metal detailing. The elliptical atrium forms the hub of the complex. A skylight shaped like a truncated cone defines the atrium and its clear structural manifestation adds to the visual feel of the light filled interior space.
A prominent feature of the elevation design is the 11-storey high tower, which serves the significant role of communicating and attracting the outside spectator. The external manifestation of the building reflects the function of the spaces. The facade is divided into four segments-the lifestyle store, multiplex, the advertising tower and the retail segment. The use of distinct materials along with flashy
graphics for each of these fragments proclaims a billboard jargon.