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Delhi Daredevils
Delhi Daredevils
Delhi Daredevils
Delhi Daredevils
Delhi Daredevils
Delhi Daredevils
Delhi Daredevils
Delhi Daredevils
Delhi Daredevils
Delhi Daredevils
Delhi Daredevils
Delhi Daredevils
Delhi Daredevils
Delhi Daredevils
Delhi Daredevils
Delhi Daredevils
Delhi Daredevils
Delhi Daredevils
Delhi Daredevils
Delhi Daredevils

Location: Delhi, India

Project Duration: 2013 - 2014

Founded in 2008, Delhi Daredevils is a cricket franchise representing the city of Delhi in the Indian Premier League. In 2014, they went in for a complete image makeover, not only were all the old players replaced with new players but, a new logo was launched. The new logo, that is formed by fluid curves representing a kite soaring high in other connotation also represents the spirit of cricket in a jam packed stadium of a ball hit hard by the batsman in a fluid stroke soaring high across the boundary for a six.

Keeping the new brand image in mind, the office is planned as a youth oriented semi-formal open plan with multiple overlaps between working and meeting areas. The idea was to blur the lines between work-play-meet spaces in order to get the sporting energy vibe throughout the office. Apart from a formal conference room meant for sponsor meetings, we introduced two more meeting areas. One near the reception as an informal discussion/ ideation space that could be reorganized in multiple configurations and the other space called the think tank lounge as an ideal work-play-meet space.

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