A workplace to redefine front page news
In relocating to a historic listed building, the UK's BPM Media wanted its Birmingham Post and Mail newspapers to diversify from traditional newsprint to 24/7 electronic news while underlining its illustrious heritage and commitment to sustainability.
BPM Media formerly the Birmingham Post and Mail Group is one of the UK's oldest and most respected publishers of provincial newspapers. With a new generation of readers now expecting articles online for free, the Group wanted to be at the forefront of the migration from traditional newsprint to rolling electronic news. M Moser's brief was to enable this transition by creating a new workplace that ensured flexibility and sustainability while supporting potential increases in online advertising revenues.
Offering a high ceiling and a roomy, 53,000 sq-ft floorplate, Birmingham's historic Fort Dunlop factory provided the scope required to integrate the collaborative, 24/7 environment that would ensure these goals were met. Once the world's largest tyre factory, Fort Dunlop had stood empty since the early 1990s. A massive urban renewal project has subsequently revitalised the property with occupant-friendly amenities such as a hotel, shops and restaurants.