Bang and Olufsen was established in the year 1925 in Struer. It is a small town located in North West of Denmark. Two young enterprising engineers named as Peter Bang and Svend Olufsen set up this company with an aim to become an icon of designing at international level along with a synonym of audio-visual excellent globally.

At present, the Bang & Olufsen is a top notch and highly recognized brand due to its diverse range of quality ensured TVs, loudspeakers of high performance and music systems. Their products are combined with excellence of technology and affordability.

Their Ideal

At Bang & Olufsen they act from their Ideal. Their Ideal expresses their reason for being and is the guiding principle for their actions:

"Bang & Olufsen exists to move you with enduring magical experiences"

Their Values

Their Ideal is based on the values inherent in Bang & Olufsen. It is through living the values that they fulfill the promise of their Ideal.


They bring passion to everything they do. Their passion is what creates the magic our customers experience whenever they interact with Bang & Olufsen.


They are proud of creating experiences that break barriers and set new standards of performance. By taking pride in everything they do, they ensure that they continue to bring their customers magical experiences.


They are persistent in their dedication to excellence and their commitment to build a healthy and sustainable business. They do this by leveraging focus and resolve to turn their raw ambition into truly magical experiences for their customers.

Business To Business

They proffer expertise and competence to their business to business to associate in various areas. An idea behind their products is designing with inspiration without any compromise with quality and authenticity of products. Audio and video systems, loudspeakers and Televisions are made with stringent quality tests during every single process of manufacturing equipped with advanced technology.