Asian Paints is a behemoth in the paints industry with 24 manufacturing facilities that has made possible for it to operate in 17 countries and cater to customer in over 65 countries. It is the largest paint company in India and the third largest in all of Asia. Moreover, with an annual turnover of Rs. 96.32 billion, it has created a unique place and enviable reputation in the market through sheer professionalism, building upon shareholder equity, and fast track growth. It has also made its presence felt in all around the world through a number of well-performing subsidiaries such as Berger International Limited, SCIB Paints, Apco Coatings, and Taubmans.
Asian Paints began its journey quite humbly as a venture between four friends way back in 1942, but rose rapidly to become the market leader in 1968. Ever since then, it has managed its apex position, and is currently more than twice the size of any other paint company in the country. The company has also won a large number of accolades over the years. This includes featuring in Forbes Asia’s Fab 50 list of Companies in Asia Pacific in 2011 and 2012, as well as, several other such as ranked as the Best under a Billion Companies in Asia in 2005, 2006, and 2007.
Asian Paints is present in practically every vertical in the paint business including all the four segments such as Enamels, Wood Finishes, Interior Wall Finishes, and Exterior Wall Finishes. In addition to that, introduction of innovative concepts and products such as Home Solutions, Colour Worlds, Kids World, and Royal Play Special Effect Paints to mention a few have greatly enriched the domestic market.
Asian Paints has extensive presence in 17 countries with the apex position in 11 of those. It operates as Asian Paints in South Asia including India, Berger in South East Asia, Middle East, and Caribbean Region, SCIB Paints in Egypt, and it operates through Apco Coatings and Taubmans in the South Pacific.
The company has always had slid commitment towards innovating better products through a dedicated R&D Centre in India. It has also played a pioneering role in maximizing operational efficiency through the harnessing of Information Technology revolution.
Asian Paints has set its sight upon emerging in the top bracket for the decorative coating companies on a global scale by targeting higher growth emerging markets, while also cementing its position in industrial coatings business through long term alliances with global leaders.