Armstrong is the undisputed leader in the field of designing and manufacturing floors and ceilings, and our range of innovative products empowers our customers to have the perfect interior space for themselves and their clients. Armstrong has gone from strength to strength, and in 2013, our consolidated net sales stood at approximately $2.7 billion. This has been because of the continuous rise in sales figure for the Lancaster, Pa. based company, which employs more than 8700 employees in the 35 plants it operates in eight countries.

The company had a very humble beginning when its founder Tom Armstrong, son of ordinary Scot-Iris immigrants from Londonderry, began it in 1860 in a little two-man cork cutting shop in Pittsburgh. However, the business survived through various ups and downs including the Civil War, various financial disasters, as well as, factory fires, and an extremely competitive market.

Tom Armstrong made it through all these difficulties relying upon his family motto of faith and hard work, which also attracted employees sharing the same values. His own hard work and a team of dedicated employees helped in creating a behemoth that holds the principal of always acting in manner, which serves the best interests of customers, employees, stakeholders, and all others including the government and the public at large.

Armstrong has also played a pioneering role in bringing about a revolution in the buyer-seller relationship by getting rid of the old business maxim of American entrepreneurs, which puts the onus upon the buyers while buying anything, and instead allowing them to have faith on the seller. In fact, Armstrong was a pioneer in branding, and was proud to stamp his name on all his products.

The phenomenal growth that Armstrong witnessed has been largely because of the faith it generated among the buyers by using novel methods such as the tucking of a written guarantee from Armstrong himself on the burlap sacks containing corks manufactured at the big factory on a Pittsburgh riverbank. Thus, the company became the largest cork company in the world by the mid-1890s and incorporated in 1891. The company has diversified its business and become a name to reckon with in the flooring industry since then. As the years went on, the company moved from corkboard to fibreboard to ceiling board, and other items such as cork tile, and linoleum insulating corkboard and brick, to finally the linoleum floors. The diversification in portfolio has been because of the company’s core business philosophy, which espouses the practice of sticking true to the core business but being flexible enough to cater to the evolving market demands with efficiency.

Armstrong Certified Installers

By working with an Armstrong Certified Installer in your area, you can be sure to have your flooring installed properly.

Choosing the right installer is one of the most important aspects of your flooring purchase. A proper installation is critical to creating the look you want, and in helping to make sure it stays that way for years to come.

We've created the Armstrong Certified Installer program to give you peace-of-mind that your floor will be installed exactly as it should be.

EVERY ARMSTRONG CERTIFIED INSTALLER IS:

Experienced
Armstrong Certified Installers are specially trained and certified to expertly install any Armstrong flooring product.

Tested
Armstrong Certified Installers must pass a rigorous hands-on and written exam to become certified.

Informed
Armstrong Certified Installers receive ongoing product information and support from Armstrong.

Supported
Armstrong Certified Installers have access to the Armstrong Installation Training Network, providing them with additional expertise right in your neighborhood.

Trusted
Armstrong Certified Installers stand behind their work, and Armstrong stands behind them.

I. PRODUCT CATEGORY - RESIDENTIAL HARDWOOD FLOORING

AWARDS

  • Home Magazine 2007 American Building Products Awards , Armstrong Locking Hardwood
  • Building Products Magazine  2006 MVP AWARD, Armstrong Locking Hardwood
  • Remodeling Magazine, 2006 Readers Choice Award, Bruce Hardwood Floors
  • Builder Magazine 2006 Brand Use Study, Wood Flooring: Bruce Hardwood Flooring.  Tops in Brand Familiarity; Quality, Brand Used in Past Two Years; Brand Used Most.
  • 2005 ADEX  Platinum Award from Design Journal Magazine, Bruce American Originals collection
  • Home Channel News , 2005 Golden Hammer Award, (fourth consecutive year). Bruce Hardwood Floors, "Gold" level, highest-level award in the product category Home Decor, Hard Surface Flooring
  • Floor Covering Weekly, 2005 Dealer's Choice Award-Hardwood, Bruce Turlington American Exotics


DESIGNER SHOW HOMES

  • The Renewed American Home 2007, Bruce Hardwood Floors, published in Builder magazine and open-to-view to 3,000 builders during the 2007 International Builders Show.
  • Sunset & Popular Science magazines, 2006 INNOVATION HOUSE. Technology drives the theme, but style underlies the finalized product.  Armstrong Locking Wood White Oak and Armstrong Genuine Linoleum.
  • Cooking Light 2006 FitHouse offers many great ideas that celebrate the natural landscape and promote a healthful, creative, and active lifestyle. Bruce Fulton Plank in Fawn.
  • Country Living  2006 House of the Year. This Key West-style modular home is brimming with innovative building and decorating ideas, inside and out. Robbins Halifax hand-sculpted, 5" plank engineered flooring in Coffee Bean.
  • Woman's Day Specials 2006 Design Showcase at KBIS .  A rustic kitchen featured the new 5" wide Hickory flooring in Bark Brown from Armstrong Hardwood's Century Farm collection.
  • The New American Home 2005 , Bruce Hardwood Floors, American Originals in Maple, published in Builder magazine and open-to-view to 2,000 builders during the 2005 International Builders Show.
  • The 2005 New Urban Challenge Homes , published in Builder and Home magazines, and open-to-view to 3,000 builders during the 2005 International Builders Show:
    • Family Classic, Architect: Geoffrey Mouen
      Robbins Fine Hardwood Flooring from Armstrong, Handford 5" plank in Victorian Bronze (herringbone pattern).
    • Villa for a Modern Couple, Architect: Don Rattner
      Robbins Fine Hardwood Floors from Armstrong, Handford hand-sculpted in Smoked Chestnut. 
    • Shingled Cottage for Active Adults, Architect: Bill Kraeger
      Bruce Hardwood Floors, Rockwell Plank in Antique and Armstrong Hardwood Flooring Pattern Plus 5000 Maple Natural is used in the Garage Apartment, Bedroom and Kitchen. 
  • Country Living magazine 2005 House of the Year, Bruce Hardwood Floors, Liberty Plains in Toast.
  • "Settling in the City" presented by Architect Sarah Susanka and Home magazine, open during the 2005 Pacific Coast Builder's Conference.  Featured flooring: Armstrong Hardwood Flooring, Valenza Collection, Jatoba, engineered and Armstrong Ceramic, Jerusalem Stone.
  • Woman's Day magazine's 2005 Design Idea Center Tyler Florence kitchen: Armstrong Hardwood Flooring "Tuscany" Pattern Plus 5000. The vignettes also were exhibited at the 2005 Kitchen & Bath Industry Show.

II. PRODUCT CATEGORY - ARMSTRONG LAMINATE FLOORING

AWARDS

  • ADEX Awards from Design Journal Magazine
    • 2006 Gold Award - Natures Gallery Laminate Collection
    • 2005 Gold Award - Pacific Heights Herringbone Laminate
  • Builder magazine 2006 Brand Use Study,  Laminate Flooring: 1st in Brand Familiarity;Brand Used in Past Two Years; Brand Used Most.
  • House & Garden Magazine 2005 "Best on the Best Design Awards"

DESIGNER SHOW HOMES

  • Writers' Colony at Dairy Hollow, Armstrong Laminate Flooring, Traditional Home magazine


III. PRODUCT CATEGORY - ARMSTRONG RESIDENTIAL RESILIENT FLOORING

AWARDS

  • Woman's Day SIPs 2007 Home Improvement Award, CushionStep
  • Home  Magazine, 2006 Kitchen & Bath Awards , Natural Fusion
  • 2006 ADEX Awards from Design Journal Magazine
    • Gold-Urban Settings Cottington
    • Platinum-Natural Fusion, Sweet Bamboo
  • Builder Magazine 2006 Brand Use Study, Vinyl Flooring: 1st in Brand Familiarity; Brand Used in Past Two Years; Brand Used Most.
  • 2005 ADEX Platinum Award from Design Journal Magazine for Destinations Mesita
  • House & Garden Magazine  2005 "Best on the Best Design Awards"

DESIGNER SHOW HOMES

  • Woman's Day magazine's "2005 Design Idea Center" Rachel Ray Kitchen: Urban Settings Kahiki Walnut Americano and Urban Settings Kahiki Walnut Americano. The vignettes also were exhibited at the 2005 Kitchen & Bath Industry Show.


IV. ARMSTRONG COMMERCIAL FLOOR PRODUCTS

  • 2006 ADEX Awards from Design Journal Magazine
    • Platinum-Natural Fusion, Natural Creations Luxury Vinyl Tile
  • Floor Focus Magazine, The Top 250 Designers Survey 2006, Armstrong won First Place in four main categories: Quality, Service, Performance and Value; One of top ten in Design, and also was named among the top for Best Overall Business Experience.
  • Floor Focus Magazine, Facility Managers Survey 2006; Armstrong named #1
  • 2006 Today's Facility Manager Magazine, Reader's Choice Awards
    • Commercial Floor Products
  • Commercial Building Products Magazine - 2006 Products of the Year
    • Translations & Commission Plus vinyl-sheet flooring
  • 2005 Today's Facility Manager Magazine, Reader's Choice Awards
    • Commercial Floor Products
  • 2005 Architect's Choice for Excellence (ACE) Award from Architecture Magazine
    • Commercial Floor Products
Birla School

Birla School

City
Country
Architect
Market
Application
Size
Year
Material
Mumbai, Maharashtra
India
Fairwood
Education
Classrooms
800 M2
2013
Vinyk Sheet Flooring
Trident Oberoi Hotel

Trident Oberoi Hotel

City
Country
Market
Application
Size
Year
Hyderabad, Andhra Pradesh
India
Hospitality
Hospitality Rooms
10500 M2
2013
Manipal Hospital

Manipal Hospital

City
Country
Architect
Market
Application
Size
Year
Material
Bangalore, Karnataka
India
Kothari Associates
Healthcare
Patient Corridors
2300 M2
2010
Vinyl Sheet Flooring
Bhatia Hospital - 3Rd & 4Th Floor

Bhatia Hospital - 3Rd & 4Th Floor

City
Country
Architect
Market
Application
Size
Year
Material
Mumbai, Maharashtra
India
Nozer Irani
Healthcare
Patient Corridors
300 M2
2010
Vinyl Sheet Flooring
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